Madewell

Cool Jeans, Warm Days: Summer Denim Windows

Madewell was seeking to mark the arrival of summer and warm-weather denim – white jeans, cut off shorts plus everything you’ll wanna wear with it – by creating a memorable window display for their signature Fifth Avenue store. Embodying that summer feeling, Color X, one of the leading providers of complete window displays, called on us to add digitally projected clouds to the artistic layers of textures they curated for this space.