Retail: Clinique/Bloomingdales 59th Street Installation

Continuing the brand’s drive to stay atop the latest technology in the retail space, when it was time for a refresh of their makeup counter at Bloomingdale’s flagship store in New York City, Clinique enlisted us to design and install a custom digital solution. Similar to the previous installation at the flagship Macy’s Hearld Square store, the Bloomingdales counter was revamped with an eye-catching arrangement of six HD screens to run video content easily updatable to match seasonal messaging campaigns in a stunning large format strip. In addition to the digital display, we provide a complete back end content management system (CMS) to perform content updates remotely for quick and easy changes to messaging to match business needs. Content can be deployed across multiple footprints and locations to maximize created content. With a continued roll out of updated digital solutions Clinique is cutting through the retail clutter and drawing shoppers attention.